Our Principle

At O’Baby, comfort meets conscious choices. We are committed to creating a positive impact on the planet and promoting a more ethical and eco-friendly approach to fashion. Our brand embraces slow fashion, focusing on mindful production and reduced environmental impact. We won’t claim to have figured it all out yet, but we are always learning! Here’s where we are at currently:

Ethical Sourcing

We believe in transparency and ensuring fair treatment throughout our supply chain. That's why we carefully select GOTS (Global Organic textile standard) certified suppliers who adhere to ethical practices, ensuring safe and fair working conditions for the artisans and workers involved in the creation of our nightwear. By supporting ethical sourcing, we aim to empower communities and promote social responsibility.

Vegan Fashion

Our commitment to sustainability extends to our choice of materials. We proudly embrace vegan fashion, using only animal-free materials in our nightwear. By opting for cruelty-free fabrics, we promote the well-being of animals while offering luxurious comfort and style to our customers.

Eco Friendly Packaging

We understand the importance of minimizing our environmental footprint. That's why we use eco-friendly packaging materials made from recycled and recyclable materials. From our boxes to our shipping materials, we strive to reduce waste and promote responsible consumption.

Nut Buttons

Our nightwear collection embraces sustainability with nut buttons, a natural alternative that adds a touch of eco-conscious style to your sleepwear. Sleep comfortably, knowing you're making a sustainable choice, one button at a time.